SUBLITEX AL “PHYGITAL SUSTAINABILITY EXPO” DI ROMA CON LA STILISTA ILARIA TONCELLI

SUBLITEX AT THE "PHYGITAL SUSTAINABILITY EXPO" IN ROME WITH THE STYLIST ILARIA TONCELLI

The event entirely dedicated to the ecological transition of fashion and design companies reaches its third edition

In the suggestive Roman setting of the Imperial Forum Museum, at the historic Trajan's Markets, Sublitex had the pleasure of seeing its products protagonists at the third edition of Phygital Sustainability EXPO, the first and only event in Italy exclusively dedicated to the ecological transition of Fashion and Design.

The EXPO took place on 11 and 12 July 2022, organized by the Sustainable Fashion Innovation Society, a non-profit organization committed to supporting the ecological transition through technological innovation.

In collaboration with Ministries, public institutions and important private companies, the Sustainable Fashion Innovation Society aims to help fashion companies on their path towards sustainability. The company annually organizes the Phygital Sustainability EXPO with the aim of creating an important marketplace in which stakeholders, SMEs, consumers, producers, experts and media, can create their own network, which will promote sustainability and create greater consumer awareness.

In this fascinating and stimulating context, Sublitex was the protagonist of the evening through the creations of Ilaria Toncelli, who wanted our sustainable fabrics to create a completely unique collection called Dress your Soul. Her look fully bears the signature of our company, because it is composed of a biodegradable leather jacket, with a recycled polyester lining printed by Sublitex through waterfree sublimation technology; and a skirt made of viscose printed with our new digital pigment technology, also water free!

The Phygital Sustainability EXPO is an international stage from which companies announce their green disruption, both process and product, to a target audience with sustainability, ecology and well-being; without ever neglecting the love for the Made in Italy production chain of excellence. It was a pleasure and an honor to be able to participate, giving support with our products and our experience to an emerging stylist with a strong creative and innovative spirit.

CLICK HERE TO SEE THE DETAILED PROGRAM OF THE EVENT